20 Digital Marketing Trends You Can No Longer Ignore in 2024

Marketing has indeed shown a dramatic change over the last 50 years. However, ever since advertisement shifted online, the scope of marketing in the last 5 years saw a drastic shift. As summer flies by the digital marketing trends 2024 will continue to escalate bringing in more interesting and challenging shifts.

Today, no longer can you brush of virtual reality or artificial intelligence as gimmicks of the cinematic world. No, these have entered the world of marketing diligently and AI today plays a vital role in the sphere of digital marketing.

Similarly, SEO, PPC, content marketing, and social media too underwent quite a change. Thus, whether you’re a startup or an existing company looking to get more brand exposure, you need to learn about the latest digital marketing techniques and trends.

Luckily, you’ve come to the right place! This blog will elucidate the 20 ongoing digital marketing trends, which will help your brand get the suitable exposure it needs.

1. A/B Split Testing for SEO

Analyzing and monitoring traffic is very vital when it comes to digital marketing. Hence, SEO A/B split test is a very important trend followed by all eminent marketers of 2024.

Like most split tests, SEO A/B split test allows marketers to separate and access variables that increase traffic. This assists in creating and framing a digital policy that can help frame the idea of content changes.

For example, let’s look at Clickflow ! This website claims to target pages with unexplored SEO potential. For instance, pick a page with low CTR but, high impression and the website will deliver a keyword report that states, which keyword to use to get the page to rank.

This will bolster SEO and improve CTR. To make changes, get this app, do your necessary alterations to the page, pick the targeted CTR and then run this experiment. After 15 days Clickflow will showcase how many CTR your website garnered.

2. Programmatic Advertising (very innovative)

Now, you might have heard the term programmatic advertisement, but chances are you do not know what it is! Well, time to clear the conception! Programmatic advertisement here means harnessing Artificial Intelligence to automatize an advertisement to target a niche-specific audience.

This procedure bears quick results, is efficient and also cuts back on the client acquiring costs. What’s more? 86.2% of digitalized ads in the States will be programmatic by the end of 2020as per eMarketer!

3. Artificial Intelligence! Of course!

Guess what! It indeed true that robots and artificial intelligence are here to take over the world! As claimed by the Harvard Business Review AI will be taking over almost every software service and product earliest by 2020!

The global GDP owing to the advent of AI will further escalate by 14% within 2030! What is the purpose of AI in marketing?

Well, using AI tools marketers can generate valuable data on consumer demographics, habits, preferences, quirks and whims. Using this, advertisers can frame marketing policies, which will work efficiently to satisfy the target audience at maximal levels.

Other ways AI will help is via:

• Personalization of mail.
• Transactions made in E-commerce.
• Recommending products.
• Daily Communications.

4. Chatbots to the Rescue

By the end of 2025, the popularity of Chatbots started skyrocketing, and almost all big corporations started inculcating these on their website. This Chatbot uses AI technology and integrated messaging to provide the customer with real-time chatting options 24/7.

Now, this is very vital, as customers can solve their queries without having to wait for customer care. Additionally, the interactive chatbots offer good user experience and real-time support to consumers thus, boosting website traffic considerably.

Now, let’s look at a few noted chatbots statistics:

• 63% of consumers today prefer talking to an online chatbot when dealing with a brand.
• Chatbots offer 55% of answers to basic questions, 64% of 24-hour services and respond instantly to 55% instant inquiries.
• By 2020 80% of brands are more likely to invest in chatbots.

85% of consumer service websites will be powered using chatbots by 2023.

5. Augmented Reality is the Real Deal

You must have heard about or even played Pokémon Go, right? Well, this game was a classic example of augmented reality! Augmented reality lets a user experience something in the real world, where objects, in reality, are highlighted and improvised using computer-generated graphics.

In Pokémon Go, players will be shown content based on their given location using Artificial Intelligence.

This enabled better engagement and combining social media with it, boosted brand exposure considerably.

On this scene, another classic example of Augmented Reality is the ‘The Home Depot’, here the AR driven “Project Color” app will showcase to users how different paints look on a wall.

6. Influencer Marketing Will Tone Down

One of the most consistent digital marketing techniques followed by numerous marketers is influencer marketing. However, with time this trend is sadly speculated to go downhill. This is because businesses will most probably shift to organic marketing owning to the high price charged by influencers.

7. Rise of Video Marketing

One of the most crucial digital marketing trends 2024 that is going to continue for a while is video marketing.

Why are videos so popular?

Well, the answer is rhetorical! Vidoes are engaging, mobile and use graphics like 2D and 3D to captivate an audience. Now, with the attention span of website users falling to that of 3s, only a well-crafted video content can hold their gaze longer than necessary.

Additionally, consumers are more likely to listen to CTA’s at the end of videos than merely written content. Check the stats –

• 70% of customers have reported sharing a video of a brand.
• 52% of clients state that watching a product or service video beforehand make them more confident.
• Consumers claim that the best way to learn about a new service or product is via a video.
• 72% of brands confirm that using video content helped them boost conversion.

8. Mobile Dominance Will Increase

Did you know cell phones account for more than 60% of all digital minutes on a global basis? Well, yes in 2024 and after that, one thing that won’t tone down is the rise of mobiles.

This is why, invest in optimizing your web page for mobiles and opt for a mobile app to build customer loyalty, improve ROI and boost conversion. Also, keep in mind that AMP (Accelerated Mobile Pages) is of vital importance. A website can only rank well if it has faster loading time and good mobile UI.

9. Rise of Determined Ads

Advertisements are primary in digital marketing policy. However, today most ads are failing to grasp the attention of the target audience. Only ads which are highly targeted, purposeful and determined are managing to succeed in this arena.

Popular ad platforms to try out targeted ads are Snapchat, Facebook and Instagram!

10. Privacy is a Major Concern

According to the KPMG survey, nearly 55% of consumers end up not investing in a product owing to privacy concerns. This is why if you wish to retain back customers ensure to protect their privacy at all costs when implementing your brand’s digital marketing policy.

11. Personalized Content all the way

With AI in the marketing game right now, personalized content is the new way of life. Users are getting greedy and they expect marketers to know what they want. Hence, using AI tools marketers are finding out more about audience interest and framing content that will benefit or suit their interests bests.

12. Visual Search on its Way!

One of the most interesting digital marketing trends 2024 is that of visual search. What’s more? This is speculated to grow more than $25.65 billion in the global markets beyond 2024!

Now, what exactly is visual search?

Well, visual search is an innovative development which is fast emerging in the world of digital marketing. It combines machine learning and artificial intelligence to decipher how consumers search and buy a product.

Now, one thing you need to know is that the human brain can configure and analyze images within 13 milliseconds , so what most of us tend to do when presented with an image is identifying it using patterns and shapes.

In visual search, machines are taught to do the same and identify similar patterns and shapes to provide similar results. Currently, Google Lens is one such example of visual search where AI is integrated to identify objects from the camera lens and provide accurate results.

13. Story Telling is the Future

With Snapchat introducing stories, it soon gained popularity at a tremendous rate. The storytelling approach was soon incorporated within Instagram, Facebook and now even YouTube “Reels”.

This storytelling inculcates the theme of fear of missing out, or “FOMO”, and hence, most people tend to view stories as they come and vanish. Brands too are using these stories to post ephemeral content that is more likely to build conversions than any written content.

From posting stories of people at work to giving teasers of potential product and service etc, with the right tactics stories can easily capture loads of customers in real-time.

14. Rise of Social Messaging Applications

People don’t call each other anymore as before. Thanks to the advent of social messaging applications on Facebook, Whatsapp and other channels people spend most of their time texting each other. However, as most of the audience spend nearly half the day glued to these messaging apps, marketers were quick to shift to these apps for targeting their niche audience.

Social messaging apps are now being used to send personalized ads and content to potential audiences for brand promotion.

It was proven than more than 50% audience invested in a product or service after they got notifications via social messaging apps.

Other reasons to use a social messaging app for your brand are as follows:

• Currently, Facebook messenger stats showcase than 10 billion business messages are sent to customers via the app.
• Watsapp harnesses nearly 55 billion messages each day and has a user rating of 1.6 billion.

15. Voice Search to Dominate

Another intrinsic innovation of AI, voice search is growing popular day by day among consumers with a smartphone. As a result, voice search has forced digital marketers to rethink their digital marketing techniques.

 Voice search uses AI assistants like Siri, Alexa or Cortana to provide relevant results to search enquiry, which are often voiced in the form of long tail-keywords. What’s fascinating is, as AI keeps being configured to offer more accurate results, so this trend will be on the rise.

Also, take a look at the statistics:

• By 2020, 50% of search queries will be done via voice search.
• In 2017, more than 25% of consumers placed search queries via voice assistants.
• By 2022, voice search is speculated to generate revenue of around $40 billion.

On this note, here are noteworthy brands that are using voice search in digital marketing:

• Patron Tequila
• Nestlé
• Domino’s
• PayPal

16. Push Notifications, Not so Pushy

Another interesting strategy brands are incorporating as part of their digital marketing techniques is push notifications. Now, the popularity of push notifications grew as a result of email marketing facing considerable issues like stricter files or GDPR.

Now, these push notifications combine geolocation, user data or other factors to send customized messages to audiences. These can be in the form of incentives, promotions and many others; however, these are mainly used to re-engage users who lost interest in a brand and are designed as per consumer behaviour.

Now, facts have shown that push notifications boost conversions. Take a look:

• Singlegrain showcases that more than 54% of web audience is likely to convert via push messages.
• 7% open rate for push messages unlike that of a broadcast that offers only 3% open rate.

17. Position Zero the Real Hero

Recently, many SEO companies are putting a lot of pressure on the importance of position zero and with good reason. The reason being position zero allows a page to be featured at the top of SERP, even surpassing paid ads.

The best part, this position zero is freed from the clutches of regular SEO rules, which means all that is necessary to grab this position is authentic content.

So, if you can frame, useful yet user-friendly content then it is probable that you can rank in position zero.

18. Content Will Keep Ruling

Google might bring in tons of new algorithms, but even after the latest algorithm update in March, it can still be confirmed that content will continue to dominate in 2024.

To understand more, go through the statistics:

• Content is cost-effective! It brings in 3x many leads while costing 62% less than other marketing means.
• Content will rule as 615 million users today use ad blocks, so naturally content stays visible.
• Authentic content gets smaller startups 126% more leads than other means.
• Content can re-updated, changed and configured to ensure long term results.
• When it comes to conversion rates, content marketing offers 6x more results.

So, continue to invest in creating high-quality content with updated articles, blogs, PR’s, etc to boost conversion and bring in organic traffic.

19. Focus on Omnichannel Marketing

Everyone knows that 2018’s buzzword was multi-channel marketing. However, in 2024 the trend took a shift and it is all about Omnichannel marketing.

The process of Omnichannel marketing involves using numerous platforms all together to provide a customer with a multi-channel marketing vibe. It involves inputting seamless messages in a consistent voice all across any available media forum. For example, storefronts, social media, etc.

Let’s check the statistics involving Omnichannel marketing:

• Omnichannel offers 90% more customer retention rather than multi-channel.
• 13% more orders are placed in omnichannel rather than multi-channel.
• Omnichannels provide 250% higher purchase frequency than their counterpart.

20. Welcome, Social E-commerce!

The amalgamation of social media and e-commerce is a pure genius! The reason behind these two combinations is that most people spend a lot of time on social media as well as e-commerce. So, conjoining the two would mean easy buying options.

This was first introduced on Instagram, where it allowed marketers to link their store to a story page. With the ‘Buy Now’ option, users will be directly taken to the product page where they can complete their purchase.

Recently, Instagram moreover, checkout option that lets consumers buy the product from the Instagram page. Now, this reduces the chances of users changing their mind as they have do not require to switch apps.

Well, there you have it! 20 most applicable digital marketing trends 2024, which is likely to dominate even in the years to come. So, hurry and implement these trends today if you haven’t and watch your website get showered with organic traffic.